Want to know how molecular changes in the operations positively shaped progression of a textile retail company with a turnover of around ₹30 Cr!?

Client Challenges

  • Lack of motivation to salesperson
  • No effective procedure to evaluate salespeople performance
  • No CRM team to communicate between management and customers
  • No policy for managing unclaimed parcels

PKC Solutions

  • An effective hierarchical organisation structure was made.
  • Initiated “Sales Improvement Planner Scheme” to motivate salespeople.
  • Sales target was assigned based on the section growth.
  • Software has been customized to make separate entries for advance receipt.
  • Display policy was drafted and the CRM team was to monitor it.
  • Policy on unclaimed parcels management was drafted.
  • To facilitate communication with customers, a CRM team was created.

Results

  • 61% Reduction in unclaimed parcel amount.
  • In-charges started motivating salespeople and monitored their performance.
  • Appropriate actions were taken to improve the productivity of non-performers.
  • Management became aware of customer grievance and expectations with the help of timely reports.
  • Increase in sale of display items.
  • The amount of star value commission was saved without a drop in sales.
  • Proper documentation of the amount received from each customer as well as advance received by the management.

 

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